The pharmaceutical company Krka is launching “Pikovit”, a new brand of vitamins for children. One of the communication tools is a sampling project called “Skolak” (Schoolboy).The samplings will take place during school registrations in January and February and on the first school day. The introduction of the new vitamins will be supported with on-line games and print advertising. The campaign for Krka Company has been run by the C&COM Advertising agency since November.

Source: Marketing&Media 01/09